I create stories that live across campaigns, platforms, and communities. My work ranges from global brands like bunq, Mastercard, Hyatt, Foreo and Lelo, to scaling ecosystems with Techleap and SaaS innovators like Swapcard. Whether it’s building brand narratives, influencer programmes, producing video and social content, or managing integrated campaigns that bring founders, investors, and policymakers together, I blend strategy with creativity to make ideas resonate. At the core, my focus is simple: craft content that connects, and campaigns that move people.
Hyatt
2019
#StayAsYouWish Campaign
Type: Influencer marketing, branding, social media
Challenge: Introduce new APAC hotels to a younger audience by making the brand feel aspirational yet approachable, while retaining its luxury appeal.
Strategy: Launched an influencer-driven campaign across Instagram and YouTube, leveraging top APAC creators to generate authentic UGC.
Learning: Authenticity drives trust and conversion
Techleap
2025
State of Dutch Tech 2025
Type: Video production, integrated marketing, creative operations, PR
Challenge: Raise awareness of the event, highlight speakers and sessions, and drive signups while positioning the report as nationally and internationally relevant.
Strategy: Rolled out a structured pre-event communications plan, engaging speakers, moderators, and agency partners to amplify reach through storytelling and targeted visibility.
Learning: Strategic engagement and leveraging networks are critical for awareness and participation.
bunq x Mastercard
2021
True Name Campaign
Type: Integrated marketing, branding, social media
Challenge: Build awareness of the True Name feature, positioning the brand as inclusive and emotionally resonant while attracting a broader audience.
Strategy: Partnered with Mastercard for extended reach, using authentic personal stories to demonstrate the feature in action.
Learning: Storytelling and emotional connection are essential to capture attention.
Techleap
2025
MEET 2025 & LET AWARD
Type: Social media, email, PR
Challenge: Promote the event’s role in uniting Dutch founders, while spotlighting LET NeXT and LET Award winners to industry, government, and investor audiences.
Strategy: Executed pre-event campaigns with speaker-led promotion, consistent updates, and targeted social and email activations to drive signups.
Learning: Post-event storytelling significantly extends impact and media visibility.
Foreo & Lelo
2019
Influencer Push Campaign
Type: Influencer marketing, social media
Challenge: Grow brand awareness in the UK and Ireland while expanding the brands’ own social followings.
Strategy: Activated a diverse mix of micro, macro, and top-tier influencers through UGC and paid content to drive traffic and engagement.
Learning: Influencer variety maximizes reach and relevance.
Swapcard
2022
Evolve Community
Type: Community management, branding, integrated marketing
Challenge: Strengthen customer retention and expansion without relying solely on sales messaging.
Strategy: Built an engaged customer community through webinars, events, and peer-driven knowledge sharing, showcasing product value organically.
Learning: Relationship-building beyond sales is key to sustaining a customer base.
Techleap
2024
Techleap
Type: Communications, Integrated campaigns, employee advocacy, branding
Challenge: Maintain consistent communications across diverse initiatives while engaging founders and building awareness with ecosystem stakeholders.
Strategy: Balanced thought leadership through employee advocacy with unified brand-led campaigns, creating one cohesive narrative.
Learning: Collaborative alignment ensures a strong and consistent brand story.
WHAT'S
NEXT?
Thanks for taking the time to explore my work. If you’re interested in collaborating, feel free to reach out directly, or connect with me on LinkedIn to follow along with future projects. I’m always open to new ideas and conversations.